I’ve been fortunate at several points in my career to work on innovation. When you are on the cutting-edge there are many more questions than answers, and risks abound. Should we do A or B? Will this approach scale? Can we handle 10 transactions per second or 1,000 transactions per second? What is competitor X going to release in the next 12 months? How much do we need to charge for this service? Is this core to our business, or should we buy or outsource it?